Internet Marketing - Overview
Marketing & Communications support Online Fundraising.
Don't try one without the other. Email Deliverability,
Search Engine Rankings, Email Lists, Video -- they can
make an organization . . . or ruin it. Your newsletters, solicitations,
donor cultivation and stewardship are the future of your
e-fundraising. You can trust us to show the world your
best face and get the best results.
Site Design --
the complexity of a web site should be in the programming it
takes to support the user, not in the volume of the content
it offers. The best sites are intuitive and easy to use. An
independent specialist in working with nonprofits, Affinity
Resources has designed and/or built and/or revised over 80
. . .
Web Design Mistakes --
here are some common mistakes that are made by web designers
that can and should be corrected. More
. . .
Website Analysis --
maybe you're not ready to do anything new with your web site,
or you don't know where to begin. Start with a professional
web site analysis. More . . .
Email Model -- Direct Mail has long been the model for email.
But now we know there's a better model. More . . .
Email Strategy and Plan --
Without a detailed plan and an email strategy, your donors
won't know what's going on at your organization. Email, properly
used, will bring them back again and again. But remember, it's
a tool for two-way communication.
More . . .
Email Tracking --
You want to know how many people open your email, who clicks
through to the web site, and who makes a donation. But here's
an article about what not to do. More
. . .
Email Audit -- If your email marketing has failed to perform
up to expectations, there could be dozens of reasons. The best
way to improve is a complete email audit. More . . .
Search Engine Ranking Essentials --
Getting found through a search engine such as Google is often
a matter of having your information appear on the first page
of the search engine results. We show you
how (or you can ask us to help). More . . .
Search Engine Optimization --
This is a complicated way of talking about what it takes to
get high search engine rankings. The first step is finding
out where you stand now. More . . .
Video Production For Nonprofits -- There is much that you
can do yourself. Affinity Resources steps in where you lack
the time, talent, resources or experience. More . . .